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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Wednesday, February 06, 2008

One-page marketing plan

Jennifer Mattern has written a "One Page Marketing Plan Guide" (2+ pages) that links to a real one-page marketing plan template! If you have never done a marketing plan, you will be surprised that it can be boiled down to one page. Yes, you will need to give it some thought -- for example, what product or service are you marketing, and what marketing activities do you want to undertake -- but this template will guide you though that thought process.

If you are going to embark on a marketing campaign this year, take time to look at this guide and template, then put some thought into your marketing activities.