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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Thursday, April 12, 2007

WISE2007: Seattle Sutton

Seattle Sutton is the founder and president of Seattle Sutton’s Healthy Eating. Her presentation was entitled “Life Begins at 50: My Entrepreneurial Journey.” The company was founded in 1985 when she was 53 years old and with only $1000 of startuo capital.

Her name really is Seattle Sutton. Her three daughters are all nurses like herself and her daughter (Paula) works for the company. She has always been interested in nutrition. She began her career by working for her husband (a doctor) in his office. Her light bulb moment came when someone said that he wouldn’t eat well on his own, but he would eat well if she did it for him.

Her business started small and has grown to be nationwide.

Tip – surround yourself with honest, ambitious people who know what they are doing. They will make mistakes…and if they do, just move on.

She like incentives. Her “distributors” are customers, who then bring in other customers.

Companies that are using her product line often offer incentives to their employees.

She believes in serving people what they should it.

Food in delivered by DHL on the same schedule everywhere (Monday & Thursday).

Don’t stay stagnant. Follow trends. Know what changes are coming.

Look who is sending customers you way. Help that group of people. Help them sell your product.

One of the things she talked about is that we are becoming a nation that doesn’t cook. Although she doesn’t seem think that trends is what we should have, it is a trend that feeds into her company’s growth. She ‘s capitalizing on a trend.

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