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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Wednesday, March 28, 2007

WISE 2007: Speaker Information

Interesting facts about several presenters for the 2007 Symposium…

B. Smith, B. Smith Enterprises: B. Smith knows style: The former fashion model turned restaurateur, television host, author, entrepreneur and entertainer extraordinaire is widely regarded as an expert when it comes to casual but elegant living. She owners three successful restaurants, has her own line of jewelry on QVC and home bedding products at Bed, Bath & Beyond.

Victoria MacKenzie-Childs, Victoria & Richard Emprise: After the cessation of the genuine, original MacKenzie-Childs founded in 1983, Victoria & Richard rose up to the challenge with a new adventure, Victoria & Richard Emprise. Victoria’s works have been exhibited at industry trade shows, where they rave reviews and explosive sales, doubling at each showing.

Patience Brewster, Patience Brewster, Inc.: Patience has illustrated cards for several card companies and launched her own card company. Today, Patience is spending all her time designing cards and ornaments while working on her annual original art show with her sister on Martha's Vineyard.

Susan Lacz, Ridgewells Catering: A recognized leader and sought-after public speaker in the Catering and Special Events Industry, Susan Lacz is passionate about her work. She works on catering high profile sporting events such as the US Open Men’s Championship and the annual NFL Super Bowl.

Randy Snow, R & R Partners: After years back and forth between agency and client sides of the industry, Randy found a home as the Creative Director of R & R Partner’s Las Vegas office and oversees the agency’s creative staff in Las Vegas, Reno and Salt Lake City and is one of the masterminds behind the “What Happens in Vegas Stays in Vegas” campaign.

Seattle Sutton, Seattle Sutton’s Healthy Eating: Sutton, of Marseilles, Ill., founded the company in 1985 at the age of 53 to help improve people’s eating habits and has continued her original mission to this day. She did so with only $1,000, three employees and a lot of determination to make it a success.

Saundra Parks, The Daily Blossom: When it comes to flowers, Saundra Park’s Daily Blossom is the go-to florist for many of New York City’s financial, corporate and entertainment elite for one-of-a kind centerpieces, arrangements and floral design.

Doreen Marks Garrett, Otis Products: Doreen became an inspired entrepreneur as a 15-year-old girl, while out hunting with her father. Otis Products, Inc. is one of the nation’s leading manufacturer of firearms maintenances systems and regarded by global professional firearms users as the most advanced gun care system provider. She recently opened a new $1 million day care center just steps away from the manufacturing facility.

Fran & Bill Lytle, Brand Champs, LLC: Fran & Bill Lytle are Consumer Behaviorists, Brand Strategists, Published Authors and Radio Show Hosts. They are also the Co-founders of Brand Champs, which works with brands to develop strong relationships with consumers through marketing, communications, promotions and entertainment content. They have particular expertise in marketing to women, the primary decision-makers for most categories.

Mary Cantando, WomenBusinessOwner.com: Mary Cantando is a nationally-recognized author, speaker and columnist who focuses exclusively on helping women grow their businesses. As an entrepreneurial executive, she’s founded, led and expanded businesses for over 20 years. Mary has personally closed contracts of $50MM with Fortune clients, and as a consultant, she helps women develop new revenue streams.

AND there are more speakers than this! This will be an exciting event. For registration information, go here.

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Monday, March 05, 2007

WISE 2007: Agenda for the WISE conference

The WISE conference has an all new agenda this year. You may register online at http://whitman.syr.edu/eee/WISEweb/. Registration is $50/person and include breakfast and lunch.

Women Igniting the Spirit of Entrepreneurship 2007

Presented by Syracuse University’s Falcone Center for Entrepreneurship and

Key Foundation

April 12, 2007

Agenda for the Day

7:45-8:30 Registration and Continental Breakfast

8:30-8:40 Welcome by Dr. Nancy Cantor, Chancellor, Syracuse University (introduction by Steve Fournier)

Welcome to the Entrepreneurial Revolution, Nola Miyasaki, Executive Director,Falcone Center for Entrepreneurship, Syracuse University

Introduction of Emcee for the Day, Donna Adamo, WTVH-5, CBS Affiliate

8:55-9:35 Change Your World---but Be Smart about It!, Susan Lacz, Principal, Ridgewells Catering, Washington DC

9:35-10:15 I Wish I’d Known That: Lessons Learned from Women Entrepreneurs, Dr. Susan Duffy, George Washington University

10:15-10:30 BREAK

10:30-11:05 Life Begins at 50: My Entrepreneurial Journey, Seattle Sutton RN, BSN, Founder and President, Seattle Sutton’s Healthy Eating

11:10-12:00 Concurrent Break-out Sessions I:

Startup Track

1) A Heritage of Success: Loving What You Do and Doing What You Love, Juanita Bass, Founder, Juanita’s Soul Classics

2) She’s Got the Power: Gender-specific Behavior and the Market, Fran and Bill Lytle, Brand Champs, LLC

3) How Entrepreneurs Think: The Psychology of Creating a Successful Venture, Dr. Mike Haynie, Syracuse University

4) It’s Not Rocket Science: What Entrepreneurs Need to Know about Accounting Numbers, Bill Walsh, Syracuse University

5) Can I Get a Bank Loan: Improving the Odds, Renee Polera, KeyBank Ron Ehrenreich, Syracuse Cooperative Federal Credit Union, and Valerie Shoudy, Small Business Administration

Growth Track

6) Open the Sales Floodgates! - Discover How Your Business is Stronger than the

Competition and Get that Message to Prospects & Customers, Mary Cantando, Growth Expert, WomanBusinessOwner.com

7) Growing a Business is Different than Starting a Business, Patricia Henriques, Founder, Management Alternatives, Inc.

8) Business Models for Growth Ventures: Break on Through, Michael Morris, Syracuse University

9) Marketing Turned Upside Down: The Entrepreneurial Solution, Dr. Minet Schindehutte, Syracuse University and Founder, Proxi Business Centres and Julie Briggs, Founder, Syracuse Gift Basket Company, Inc.

12:15- 1:30 Networking Lunch with Guest Entrepreneurs; Greeting by Renee Polera of Key4Women; Presentation of the Ann Michel WISE Distinguished Entrepreneur Awards, with Eric Spina, Vice Chancellor and Provost, Syracuse University and Nola Miyasaki, Executive Director, Falcone Center for Entrepreneurship; Presentation of the Women Entrepreneurs Day Proclamation by Mayor Matthew Driscoll and County Executive Nicholas Pirro

1:35-2:25 Concurrent Break-out Sessions II:

Startup Track

1) How to Write a Brilliant Business Plan, Mr. Larry Bennett, Syracuse University

2) Dream Big but Act Smart: Understanding the Entrepreneurial Path, Dr. Michael Morris, Syracuse University

3) Figuring Out Insurance Needs for Start-ups, Tracy Cifra, Haylor, Freyer & Coon

4) Do I Need a Lawyer: Legal Challenges for Start Ups, Bruce Poushter and colleagues, Sugarman Law Firm

5) You Are Not Alone: Sources of Help for Entrepreneurs from the SBA, WBC, SBDC, and SCORE, Cathy Pokines, U.S. Small Business Administration; Connie Gregory, WISE Women's Business Center; Joan Powers, Small Business Development Center; Helen Fountain, Service Corps of Retired Executives and guest entrepreneurs

Growth Track

6) What Happens Here, Stays Here: Why Your Brand is Built Around Your Customer, Randy Snow, Vice President and Creative Director of R&R Partners

7) Does My Company Need a Board of Directors, a Board of Advisors, or What?, Anne Messenger, Messenger Associates, Inc. and Carol Fletcher, CR Fletcher Associates, Inc.

8) Finding Money: Can I Qualify for an SBA Loan? Tony Saya and Renee Polera, KeyBank

9) Growing a Firm: It’s the Company You Keep, Saundra Parks, Founder, The Daily Blossom

2:35-3:25 Three Keys to Entrepreneurial Success:

-Courage and Will, Doreen Garrett, Founder and CEO, Otis Products

-Passion and Integrity, Patience Brewster, Founder, Patience Brewster, Inc.

-Imagination, Victoria MacKenzie-Childs, Founder of MacKenzie-Childs and of Victoria & Richard Emprise

3:25-4:15 Entrepreneurship with Style, B Smith, founder, B. Smith Enterprises, including the B. Smith with Style Home Collection, the B. Smith Jewelry Collection and the B. Smith Restaurants (into by Ann Marie Stonecypher)

4:15- 5:30 Reception and Wine Tasting, Registry for WISE Forum, Resources for Women Entrepreneurs---Join us for a special book signing with keynote speaker B. Smith! Register of the WISE Forum, how to sign up and participate in this free resource to work with other women owned businesses. Networking, Exhibits, Wine Tasting, Food, Drinks, Spa Displays, and Entertainment

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