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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Monday, February 26, 2007

Women Igniting the Spirit of Entrepreneurship (WISE) Conference

Join us for a day of inspiration and learning: hear from women entrepreneurs sharing their stories of success, from challenges to triumphs!

  • networking opportunties with hundred of women interested in starting/growing their business
  • All-New program, including breakout session tracks designed specfically for Start-ups AND Growth businesses
  • Learn how to turn your dreams into reality!
WHERE: Convention Center at the Oncenter
WHEN: Thursday, April 12, 2007 8:00am-5:30pm
COST: $50.00 registration includes meals, networking & resource binder

Learn. Share. Be Inspired.

Two Dollars and a Dream

Two Dollars and a Dream: The story of Madame C.J. Walker, the first African American women millionaire, and how she did it.
A conversation with Juanita Bass, founder of the Whitehouse Berries and Juanita's Soul Classics: "A Heritage of Entrepreneurial Courage, Then and Now". Discussion about overcoming challenges and barriers of starting and growing a business historically and today; finding the courage to support your passion!

SSIC(South Side Innovation Center)
2610 South Salina Street, Syracuse, NY

WHEN: Tuesday, February 27, 2007

TIME: 5:00pm-7:30pm

FEE: $10.00 (for an evening of insight, inspiration, food and fun)

CONTACT: JoAnn (315) 443-8634

Friday, February 16, 2007

10 reasons why most proposals fail

The first three reasons are:
  1. They’re too long.
  2. They don’t reference the prospect’s pain.
  3. They’re too technical.
To read details on these -- and to read the other seven -- go here.

Thursday, February 08, 2007

Learn, share, be inspired...

Announcing the fifth annual WISE Symposium, to be held on Thursday April 12, 2007 at the Oncenter in Syracuse, NY. Join us for a day of inspiration and networking! This year the conference offers all-new sessions, including special tracks for both start-up and growth businesses.

Women changing the world, one venture at a time.

Connie Gregory

Welcome to WISE Center at SSIC. We are open Mon-Fri 830am-530pm. We're also open by appointment evenings and the 2nd Saturday of each month.

SSIC Newsletter Coming Soon

We are excited to announce that the inaugural South Side Innovation Center (SSIC) Newsletter, SSIC Update, will be published very soon. The first issue contains profiles on some our tenants and members. Be sure to look for it on the SSIC Website at whitman.syr.edu/eee/ssic

Tuesday, February 06, 2007

More Than 85 Broads

I am researching the topic of mentoring for a client and came across this book. Of course, the title -- More Than 85 Broads: Women Making Career Choices, Taking Risks, and Defining Success - On Their Own Terms -- immediately caught my eye. The publisher writes about the book:

More Than 85 Broads introduces us to a remarkable group of strong, passionate, and talented women who all define success on their own terms. Along with author Janet Hanson's riveting account of how she built 85 Broads into a groundbreaking global network community, each of these women candidly tells her own powerful story.

Meet Trailblazers who need no roadmap or formula for success-just their own optimism, confidence, and gut instincts. Meet Adventurers who push past boundaries and find new ways to define success for themselves. Meet Parents who are building true partnerships rather than just “balancing” their lives and careers. And meet Visionaries who are answering the questions: “What's my passion?” “What's my destiny?” “What's my gift?”

Whether you're striving to align your passion with your career, standing at a crossroads deciding which path to choose, or well on the road to fulfilling your lifelong dreams, you can tap into the enormous power and potential of “some of the most incredible women on the planet” and . . .

  • Discover how building a strong network gives you your own unique platform for creating new opportunities, connections, and personal definitions of success.
  • Learn how women are blazing their own trails as business leaders, entrepreneurs, survivors, philanthropists, and parents.
  • Find out how smart, successful and courageous women really think about their careers, their lives, their families, and their futures-all in their own voices.

“The most powerful and courageous voice any of us can listen to is our own, but it is often the one that we spend the least time cultivating and tuning into...” writes Hanson.

And who are these 85 Broads? (from the back cover)
Wall Street trailblazer Janet Hanson introduces us to the extraordinary women of 85 Broads, the independent network she founded in 1999 for women professionals who currently or formerly worked for investment banking powerhouse Goldman Sachs.

The name of the network is a humorous play on Goldman's address, 85 Broad Street in NYC. Today this phenomenal network has grown into a global community that reaches across cultures, borders, career paths, and generations to connect and empower over 10,000 members around the world. It now includes women from the leading graduate business schools and undergraduate campuses through the network's unique “Broad2Broad” and “Broad2Be” co-mentoring partnerships.
This sounds like an interesting book. One to put on the wish list.

Sunday, February 04, 2007

Guerilla marketing & the oops in Boston

At the November Women Business Owners Connection (WBOC) meeting, Minet Schindehutte spoke about guerilla marketing. This past week, more people became familiar with the term with the discover of objects in Boston that were suspected of being bombs. They weren't. They were advertisements.

Seth Godin is frequently associated with the term "guerrilla marketing", so I was curious to read what he would say about the events in Boston. On Friday, he posted his thoughts here.

In Godin's eyes, guerrilla marketing has moved away from its original intention. It has become one of many marketing techniques that businesses are using. He notes that it is more difficult for ads to stand out and be noticed. In fact, the devices in Boston had been in places for several days before the caught the attention of someone who thought they might be evil. They had not stood out as much as the creators expected. They -- like the many ads around us -- had become part of the background.

And if their ads didn't stand out, what are yours doing?