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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Sunday, December 10, 2006

In her own words: Dame Anita Roddick

Focusing on the customers is far more important than focusing on profit. You can't have one without the other and you must have the customers first.

-- Dame Anita Roddick
Founder of the Body Shop
Nov. 15, 2006 at the British Library


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