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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University
 

Wednesday, April 05, 2006

Article: The Art of the Executive Summary

Do you need to write executive summaries as a way of selling your services/products to potential customers? In this blog posting, Bill Reichert (on Guy Kawasaki's blog) outlines what an executive summary needs to have. And as Guy said, the role of an executive summary is to sell, not to describe. If you do as Reichert outlines, you will be selling!

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