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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Wednesday, December 21, 2005

Report: How Executives Stay Informed

A press release about this report gives some interesting highlights:
  • 91% of executives routinely use the Internet when searching for business-related information. Respondents relied on the Internet more than any other source, including trade journals, books, newspapers, and webinars.
  • 47% indicate that unproductive searches and the need to sift through "too much information" are primary challenges associated with using the Internet.
  • A majority of executives spend four or more hours reading each week to stay informed and current. More time is spent reading at home or while traveling than in the office.
  • 67.5% of respondents said they don't read books or articles in entirety but read summaries, skim, or read specific sections.
  • 14.4% read seven to ten business books a year, 21.4% read four to six books, and 45.8% read one to three books. 74.9% of respondents said they'd like to read more, but are limited because of time.
The numbers show that executives are being ineffective in some areas (like spending too much time looking for information) and perhaps not fully using the resources available to them in their organizations for locating and analyzing information.

If this describes you, what could you be doing differently as you plan for 2006?


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