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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Friday, October 21, 2005

Marketing to Women for the Common Man

ChangeThis has published a 17-page paper (manifesto) entitled "Marketing to Women for the Common Man" by Andrea Learned. The paper contains good marketing information for men trying to market to women, as well as women marketing to women. The lessons here are definitely easy to learn.

"Marketing to Women for the Common Man" is a PDF file that can be viewed online or downloaded to your computer, so you can read it as often as you want (and when you want).


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