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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Monday, October 24, 2005

Upcoming business workshops in Syracuse

Trademarks & Copyrights, Nov. 2, 6:30 - 8:00 p.m., free, offered by the Syracuse Cooperative Federal Credit Union at the Southwest Economic Business Resource Center, 506 W. Onondaga St. Register by contacting Ayesha at (315) 471-1116 or AyeshaAli@syrcoopfcu.org

Understanding Your Credit, Repairing Your Credit, Nov. 10, 6:00 - 8:00 p.m., free, offered by the Syracuse Cooperative Federal Credit Union at the Westcott Community Center, 826 Euclid Ave. Register by contacting Ayesha at (315) 471-1116 or AyeshaAli@syrcoopfcu.org

On Target business development classes, every Monday night in November, 5:30 - 7:00 p.m. at the Southwest Community Center and offered by SU's Falcone Center. (Call (315) 443-5587 to register or e-mail SouthSideConnect@gmail.com) This series of comprehensive business development classes for relatively new business owners. The classes will focus on the following topics:
    • What is Entrepreneurship?
    • Money & Numbers
    • Guerilla Marketing
    • Tying It All Together

Friday, October 21, 2005

Majority of small-biz owners work six-day weeks

That's according to a Sept. 27, 2005 article in the Central NY Business Journal. Here are some interesting quotes from the Wells Fargo/Gallup survey to ponder:
  • Small-business owners work an average of 52 hours per week, with 57 percent working at least six days a week, and more than 20 percent working all seven.
  • Small-business owners surveyed take an average of two weeks of vacation per year, with 14 percent saying they don't take any vacation at all.
  • 87 percent of all respondent say they're satisfied as a small-business owner and 94 percent say they are successful.
  • 67 percent are content with their work-life balance.

Marketing to Women for the Common Man

ChangeThis has published a 17-page paper (manifesto) entitled "Marketing to Women for the Common Man" by Andrea Learned. The paper contains good marketing information for men trying to market to women, as well as women marketing to women. The lessons here are definitely easy to learn.

"Marketing to Women for the Common Man" is a PDF file that can be viewed online or downloaded to your computer, so you can read it as often as you want (and when you want).

Tuesday, October 18, 2005


Kathy Dwyer co-founder of the TAG Group, LLC writes a monthly column called "@Home" for the Central New York Business Journal. The column talks about her life and work after leaving the corporate fast-track and starting her own business. As Dwyer says, the column "looks at the challenges of running a business while raising young children. It is often humorous. Sometime not."

After several years in a growing business, Kathy Dwyer wrote earlier this year:
Building one'’s own business is not an easy endeavor. Other than child rearing, it is the single most challenging and rewarding thing I can imagine though. It is all at different times challenging, exciting, exhilarating, a laugh riot, freeing, mindboggling, and of course stress-inducingly, mind-numbingly hard. And I have done it in partnership with one of my dearest friends. Through a difficult health problem. Against statistics that predicts near certain failure for start-up companies. All within a structure that allowed me to work at home around my children's schedules. While also providing me greater opportunities than at any othertime to volunteer and offer pro bono services to charitable organizations.
To read about Dwyer's life since starting her business -- and realizing that you're not alone -- go to the TAG Group web site.

Tuesday, October 11, 2005

Reminder of Women TIES Events

Remember that Women TIES (Women Together Inspiring Entrepreneurial Success) has Success Seminars every month. Upcoming events include:
  • Taking Your Business Regional or National
  • Growth Discussion Luncheon
  • Customer Loyalty and Retention
The Success Seminars are held at noon and cost $25 each. Additional information is available on the Women TIES web site.

Please note that for the seminars held at State Tower Building, the cost of the seminar includes the seminar itself, business card exchange, beverages and parking.

National Business Women's Week, Oct. 16 - 22, 2005


Eight groups are working together to offer events during National Business Women's Week in the Mohawk Valley. The events are:
  • Oct. 16, 2 p.m., Women Unlock Your Entrepreneurial Spirit, $10/person
  • Oct. 17, 8 - 10 a.m., Proclamation of NBWW, free
  • Oct. 18, 12 noon, Top 10 Reasons to Start Your Career in the Military, $25/person
  • Oct. 19, 6 30 p.m., Candidate Forum, free
  • Oct. 19 6 p.m., Dinner & a Blog, $17/person
  • Oct. 20, 8 a.m., Performing the art of Self-Defense for Women, $12/person
  • Oct. 20, 5:30 - 7:30 p.m., The Business Plan Wardrobe, free
  • Oct. 21, 5 p.m., Friday Night Happy Hour, free
  • Oct. 22, 10 a.m. - 4 p.m., The "Whole Woman" Fair, free
The brochure, with location information and additional information, is online here.

Monday, October 10, 2005

Do you need to brag better?

In her book, BRAG! The Art of Tooting Your Own Horn Without Blowing It, Peggy Klaus takes about the art of bragging. She attacks the bragging myths and give ideas on how to brag successfully. (No, brag isn't a four-letter word!) Klaus has placed the Take-12 Questionnaire from her book on her web site. The 12 questions are about you, your life, career, training, etc., and are means to get you ready to brag -- and tell stories about yourself -- that will be meaningful to those around you. The questions might also be good for a networking exercise or to break the ice at a business event. For example, "What new skills have you learned in the last year?"

Need to practice bragging? Take the list to your next informal networking event and share it with a few people. Take turns answering the questions. You'll learn more about each other and get valuable practice in the art of bragging.

Wednesday, October 05, 2005

Are you a speaker? Get yourself listed here.

There is a unique web site with information on speakers. In web terminology, it is a wiki -- a page that is easily updated -- which means that the speakers can add or change information about themselves quickly and effortlessly. Many of the speakers listed are women, who speak on a variety of issues including entrepreneurship.

Are you a speaker? If yes, get yourself listed on this web site.

Do you need a speaker? Besides checking speaker bureaus, check this web site. You may find the perfect speaker right here.

Tuesday, October 04, 2005

Need a mentor? (WNET roundtables)

Need a mentor? Looking for a support group? There are many groups of women business owners to turn to. There is also the Women's Network for Entrepreneurial Training (WNET) roundtables hosted by the U.S. Small Business Administration. The roundtables are coordinated by the U.S. Small Business Administration district offices around the country. For information on a roundtable new you, go to the WNET web site.