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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Tuesday, September 27, 2005

Welcoming customers

How do you welcome customers? Are you joyful and ready to talk, or do you act distracted?

Barbara Winter, who writes Tips for the Joyfully Jobless (in order words, people who work for themselves), gives advice on talking to customers. One of her tips is "Be gracious in all encounters." Being gracious -- kind, courteous, polite, cordial -- means putting your customer first and thinking about that person's needs. It may mean setting aside what you're doing for a moment and focusing on your customer. Winter uses the word "host" and encourages us to think of our customers as guests.

In today's world where the norm is often to rush and push customers along, taking time -- and being gracious -- can really set you apart from your competition.


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