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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Tuesday, August 30, 2005

Taking Advantage of the Internet for your Business: Do's and Don'ts

Trisha Torrey's listed the "do's" from her WISE session on her web site, along with additional information. Even if you think that you do it all, this is a list worth reviewing.

Her second tip is,"DO provide content that is clear and concise." We often use too many words and talk around a subject. Our readers, however, want the facts without reading though tons of stuff. Earlier this month, Seth Godin wrote, "If you're writing for strangers, make it shorter." His take-away:
the stuff you're putting online or in your blog or in your brochures or in your business letters is too long. Too much inside baseball. Too many unasked questions getting answered too soon.
Keep it clear, concise and to the point.

By the way, Trisha Torrey has also written columns on using your web site for marketing and those are available here.


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