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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University
 

Wednesday, August 17, 2005

Clueless

Seth Godin has a blog posting entitled "Clueless" about customer service. He tells several stories, with the best about the treatment of a elderly woman who has used the same bank for 70 years. (You'll need to read the posting for the story, I don't want to spoil it.)

Of course, this brings up the question of how clueless we are in serving our own customers. Do we do things that drive customers away rather than drawing them towards us.

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