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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University
 

Friday, July 15, 2005

Article: Kotler’s Top Five Marketing Tips

As the blog posting says, "Nothing revolutionary here...just simple, sound, and super-smart marketing thinking." The full article on CNN gives five tips from Philip Kotler who has written 35 books on marketing and has consultant with many top corporations. Of particular interest is #5: make it an experience. Perhaps we should say make it a positive experience. Kotler, and others, point to Starbucks where it's not just about the coffee; it is about the experience of being at a Starbucks.

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