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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Tuesday, May 31, 2005

The Tipping Point

Malcolm Gladwell has written two books that have sparked discussions and been on the best selling list. His first book was The Tipping Point. There is an overview of the book on his web site. Robert Paterson has also done a synopsis of the book and included examples from other areas. Paterson says:
What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus. Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push; just in the right place; it can be tipped.
Looking at your business, what can you do to reach that tipping point? How can you start a "positive" epidemic about your business (an epidemic of clients, for example)?


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