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Welcome to the WISE newsletter, a program of
The Falcone Center for Entrepreneurship at Syracuse University

Tuesday, May 31, 2005

The Tipping Point

Malcolm Gladwell has written two books that have sparked discussions and been on the best selling list. His first book was The Tipping Point. There is an overview of the book on his web site. Robert Paterson has also done a synopsis of the book and included examples from other areas. Paterson says:
What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their behavior or beliefs in the face of the right kind of impetus. Tipping Points are a reaffirmation of the potential for change and the power of intelligent action. Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push; just in the right place; it can be tipped.
Looking at your business, what can you do to reach that tipping point? How can you start a "positive" epidemic about your business (an epidemic of clients, for example)?

New York State Online Virtual Electronic Library

New York State several years ago entered into an agreement to provide access to several great databases for ALL New York State residents. These databases are referred to as the New York State Online Virtual Electronic Library or NOVEL (like the book) for short. To date, access has been primarily through public, school and academic libraries. The databases include the Business & Company Resources Center and National Newspaper Index. (The full list is available at http://www.nysl.nysed.gov/library/novel/database/index.html.)

Recently, NYS changed how people can access these databases. Now NYS residents can access these databases by using a NYS Driver License or Non-Driver Photo ID Card. The web site for accessing NOVEL in this fashion is at http://www.novelnewyork.org. Please note that the system retains no personal information about you or your searches.

Why use NOVEL? It gives you access to the full text of hundreds of journals, newspapers and other references. This is great content which you normally have to pay for. In this case, the State has paid for it and we get to use it for free.

Who can us NOVEL?
Anyone, however, be aware that the license that I've seen stipulates that it is for personal or internal use only. Information from the NOVEL databases can be downloaded and printed, but it cannot be resold or copied. The databases are not be used for third-party research services.

How can you get help? First, check with your local library to see if they have training classes or can answer questions you have about the databases. Second, you can ask questions of the NOVEL Help Desk, Monday - Friday from 9:00 a.m. - 4:00 p.m., at (877) 277-0250.

You will be impressed with the content in the NOVEL databases. It is not everything you will ever want, but it is much more than what you've had access to previously from your desktop and for free.

Thursday, May 26, 2005

Website Sales Seminar

From the TDO...

* * * * *

TDO is pleased to assist ThomasNet.com and the SBA in inviting you to their June 2 seminar:

Is your website
increasing sales?
What Industrial Businesses Need to Know

Join us for a free, information-packed session and learn...

  • what industrial buyers expect from your website today
  • 3 proven components to increase website sales
  • how to drive quality industrial traffic to your website
  • how to measure activity on your website

A must-attend program for owners, managers or marketing professionals of industrial businesses.

Brought to you by:

When: Thursday, June 2, 2005
8:30 am to noon
Complimentary Breakfast
Where: Wyndham Syracuse
6301 Route 298 East Syracuse, NY
visit www.wyndhamnewyorkhotels.com for directions

Register by June 1, 2005.

Here’s how:

Click here! www.ThomasNet.com/seminarsyracuse

or call 585.720.1763

Savvy Ladies Seminar

You don't have to live in the Tri-state area to participate in this teleseminar. Wherever you are, all you need is a telephone!

Earn What You're Worth!

For women who won't settle for less.

Once women get over their fears of dealing with cold, hard cash, they'll have the confidence to ask for - and get - what they deserve. This teleseminar is crammed with useful information, uncommon advice, inspiring stories, and insider secrets to success. Earn What You're Worth will motivate you to invest in the most important stock of all -- yourself.

This interactive teleseminar will help you:

  • Learn the difference between going into debt - and investing in your career
  • Sell yourself at work - without selling your soul
  • Discover your individual gifts and talents - and use them to get a raise
  • Value what's most important to you - and dump bad financial habits
  • Decide what you really want out of your career - and get

The Founder of Savvy Ladies, Stacy Francis, CFP®, CDFA will interview Special Guest, Nicole Williams - Author of "Earn What You're Worth" and "Wildly Sophisticated"

DATE: Thursday, June 16
TIME: 7:00pm-8:00pm EST
INSTRUCTIONS: Telephone dial-in information and handout will be emailed to paid registrants
COST: Early Bird Rate of $15 (before June 7th)
Regular Rate of $20

Register Now!


Stacy Francis, CFP®, CDFA
Founder Savvy Ladies, President Francis Financial

phone: 212-374-9008

Tuesday, May 24, 2005

Event Reminder: Women in Business Syracuse

The Women in Business Honorees for 2005 will be presented at a luncheon on June 9 in Liverpool. For more information and to view the list of the 20 honorees, go to BizEventz. This year, women are being recognized from for-profit and not-for-profit businesses.

Notes & Quotes: Patricia Henriques

One of the speakers at the WISE conference in April was Patricia Henriques, who is the retired Chairman and CEO of Management Alternatives, a corporate relocation consulting firm. She spoke on developing a board of directors for your business.

Henriques noted that the role of the CEO is to guarantee the survival of the corporation. The role of the board of directors is to look after the interests of the shareholders, protecting the shareholder assets and working to ensure a reasonable return on the shareholders' investments. The board's role does not change no matter the number of shareholders.

The board of directors can add value to the corporation by:
  • Helping to locate and secure investors
  • Assisting in marketing the corporation
  • Advising on business development
  • Providing strategic thinking
  • Providing subject matter expertise
  • Donating its collective wisdom
  • Helping the CEO think through and make hard decisions
  • Working to leverage resources
Depending on the businesses legal structure, it may be required to have a board of directors. Henriques recommends that a business include an attorney on its board. She also believes in including subject matter experts.

Henriques' board of directors was not composed of people from her geographic region, but of people whom she felt could help her business. She met with them regularly and called them when she needed to. She believes that her business success was helped by her board.

A question was raised about having a board of advisors. Henriques noted that some businesses have both, with the board of advisors being more informal. She encouraged businesses (and not-for-profits) to consult their legal counsel to make sure that the right type of board is used.

One question Patricia Henriques felt the board should address is, "What does the company need to look like in order to continue?" Answering this question -- not once, but continually -- will help the business develop in a way that will allow it to survive and thrive.

Sunday, May 22, 2005

Springboard Enterprises Venture Forum: Call to Women Entrepreneurs

This was posted in Tom Peter's blog:
Women entrepreneurs have until June 24th to apply for a chance to join a six-month program aimed at getting them ready to apply for venture funding. The culmination of the experience is a Venture Forum on September 28th, where the participants will present their business plans to a panel of influential venture, angel, private, and corporate investors in the Midwest.
The frequently asked questions note that this is open to "local, national and international entrepreneurs as long as their businesses are intended to be run in the United States." For more information, go here!

Inc. had an interesting article on it in April, noting that the program "has helped women secure over $3 billion worth of venture capital."

Friday, May 20, 2005

10 seconds

Aretha Franklin, in her song RESPECT, sings:
Find out what it means to me
Take care, TCB.
It takes about ten (10) seconds to sing that. Just 10 seconds.

It also takes 10 seconds for you to make a first impression on someone you just meet. Just 10 seconds.

We often think that we have several minutes to make a first impression. When you engage someone in conversation at a business event, don't you generally take a couple of minutes to talk to that person? Or at least a minute (or so) to exchange your 30-second "elevator speech?" No, as it turns out, our minds (or our subconscious according the book Blink) makes a decision much more quickly.

So how can you make the most of your 10 seconds?

First, have a great introduction (elevator speech) that explains what you do in a way that is understandable to your listener.

Second, remember that you are more than just your words. In Enhance Your Image Overnight, Stephanie Bickel give tips for coming across as relaxed and professional. Tip #4 is to listen. As we are reminded, we have two ears and only one mouth, so we should listen twice as much as we speak. (Listening is indeed an important skill when talking with prospective clients or even those who could provide a referral. We need to listen to their needs and concerns, then provide information about our services in response to them.)

Bickel's Tip #8 (simplify your gestures) is one that we need to remember, especially since we often use more gestures when we get nervous or are trying to make an important point.

A tip found elsewhere is to practice. Practice talking about yourself and your business (the elevator speech). Practice your networking skills. Practice those things Bickel mentions. Practice and rehearse until it become natural.

Remember 10 seconds to impress your listener and earn their respect. Make the most of them!

Tuesday, May 17, 2005

10 Tips for 10 Million Women

Every Saturday, the re:invention BLOG: for women entrepreneurs posts 10 Tips for 10 Million Women(TM). As the blog says:
Each weekend we feature a woman entrepreneur and her personal 10 tips for success. We hope this feature will be a powerful example of "women helping women win." Our goal: a wisely-stocked toolbox for women entrepreneurs, with practical business and marketing ideas you can use today to turn your million dollar dream into a profitable and actionable reality.
This past Saturday, the 10 tips were provided by Angela Washelesky, Partner at Sachnoff & Weaver (a law firm).

Give this blog a look and consider adding it to the list that you monitor regularly.

Monday, May 16, 2005

25 Top Women Business Builders

Fast Company magazine states in its May 2005 issue that:
According to the Center for Women's Business Research, from 1997 to 2004, the number of women-owned businesses grew twice as fast as all businesses in the United States. One in 18 adult women in the United States is a business owner. Women-owned companies generate $2.5 trillion in annual sales and employ nearly 20 million people.
Women are having a tremendous economic impact!

This year, Fast Company created a list of the 25 Top Women Business Builders. The list -- actually composed of 27 women due to business co-founders -- shows the diversity of women-owned businesses. For example, #1 on the list is Taryn Rose of Taryn Rose International (a designer) and #10 is Cyd Szymanski of Nest Fresh Eggs (organic chicken eggs) . The full list from Fast Company is available online here.